An impressive pitch not only increases your potential for success and growth, but ensures that your stakeholders are shown the very best attributes of your business. An idea is only as good as the pitch that accompanies it.
Cilian Fennell is Ireland’s most sought after pitching coach and has worked with clients including The Ireland Funds, The Guinness Foundation, Enterprise Ireland and Accenture. Cilian is the resident pitching coach with Highway1, the tech start-up accelerator in Silicon Valley where he coaches the programme’s start-up teams on how to pitch their company and their offering. So far, Cilian has coached 65 Highway1 companies that have raised over $130 million.
Click here for an interview with Cilian in which he explains the most crucial elements to deliver a strong pitch.
“I totally believe that a good pitch is first and foremost driven by content and story. Yes, your body is important, but I have discovered that once you believe in your content, your body has a wonderful way of looking after itself. It all begins with your content which means understanding your problem, solution, vision, team, strategy, business model and your ask.
All this must be structured in a coherent narrative that leads your audience on a rational and emotional journey. It must be delivered in a way that is interesting, memorable, relevant and understandable and enhanced by visuals or demonstrations that support all you are saying.”
Elements covered include
The Pitching Context
Understanding the audience and where you are trying to bring them.
The Storytelling Approach
What’s your story and how can we effectively shape it?
Working with Cilian was a top highlight of Sensassure’s Highway1 experience. His guidance in creating a concise and compelling story has made all members of the team into highly effective communicators and champions of our brand. It’s worth noting that Cilian continues to be a great friend post-program - his warmth of personality is infectious!
Sameer Dhar- Sensassure
Cilian has been pivotal to our success and funding. He helped us initially figure out how to tell our story as a company, which has been fundamental for the communication of our technology to the world. Even more than that he helped us determine how our story is communicated through different platforms, making it possible for us to draw in a huge audience with great interest... any start up would be lucky to have his advice.
Dilip Goswami, CEO Molekule, Inc.
If you think you can tell a story you are wrong. Cilian has spend a lifetime studying and thinking about how to tell stories and it shows. An hour with him is worth more than reading several books on story telling and practising in front of several audiences. If you want fast results to improve any story for any situation, work with Cilian.
John Pamplin- Compression Kinetics
"Everything Cilian does is with purpose. Regardless of what stage your company is at, if you want to shape your identity and tell a killer story Cillian is your man".