Baby-Led Feeding

About this project

Aileen Cox Blundell is a busy working mother of three children. An advocate for the method of Baby-Led Feeding, she also cooks and creates her own healthy, sugar free, nutritious recipes. The philosophy behind Baby-Led Feeding is that cooking and eating both should be delicious and fun. With healthy, nutritious baby food recipes in bite sized meals that babies can feed themselves, it creates a positive relationship with food, right from the very start.


With a growth of thousands of followers on social media virtually overnight and with the ultimate ambition to publish a book, Aileen approached us to run a two-month long PR campaign.


Coverage included the Irish Times health section, the Irish Examiner, Irish Daily Mail,, and a series of posts on and a now ongoing blog on What’s more, Aileen secured a book deal with Gill Books and last year, she released the No. 1 Bestseller, The Baby-Led Feeding Cookbook.