Storytelling
"Stories constitute the single most powerful weapon in a leader's arsenal."
Dr. Howard Gardner, Professor, Harvard University
Effective business communications comes down to just one thing – being able to tell a story.
The art of storytelling is a useful tool to convey the objectives and future direction of an organisation to its clients, investors and stakeholders.
At Stillwater Communications, we will work with you to ensure your ideas are heard, understood and interpreted by ordinary people through storytelling.
Myths and metaphors, parables and paradigms are the way that people process information and experiences to make sense of the world. We will help you to construct your story and will teach you how to tell it well.
Through a training workshop in corporate storytelling or on a consultancy basis, we can work with you to ensure your company’s stories:
- build on basic values
- connect with things you already believe
- speak the language of your target audience
- counteract the opposition with a coherent vision
-
have an emotional connection