Do Your Own Publicity
Getting publicity is an important part of many businesses’ growth strategy. At Stillwater Communications, we understand that many businesses do not have the budget for external public relations services but still need it. To meet this demand, we run training courses for businesses on how to do their own publicity.
This course provides owners and employees of small to medium-sized firms with the fundamental skills to strategically and creatively market and promote their product, service or business.
Topics covered in this course include:
- understanding how the media works
- crafting and refining your story and message
- creating varied angles on your story
- how to write a strong press release
- how to sell your story
- other publicity channels