About this project

Aileen Cox Blundell is a busy working mother of three children. An advocate for the method of Baby Led Feeding, she also cooks and creates her own healthy, sugar free, nutritious recipes. The philosophy behind Baby Led Feeding is that cooking and eating both should be delicious and fun. With healthy, nutritious baby food recipes in bite sized meals that babies can feed themselves, it creates a positive relationship with food, right from the very start.

With a growth of thousands of followers on social media virtually overnight and with the ultimate ambition to publish a book, Aileen approached us to run a two-month long PR campaign.

Coverage included the Irish Times health section, the Irish Examiner, Irish Daily Mail, Mummypages.ie, Evoke.ie and a series of posts on Herfamily.ie and a now ongoing blog on Xpose.ie. Even better, Aileen is currently in the process of picking the best of her thousands of recipes for her book, to be launched next spring!

www.babyledfeeding.com